Locally made

Nature Inspired Apparel & Goods

Wear the spirit of Chattanooga

Our Signature Lines

Explore Unique Designs

From iconic typography to delicate botanicals, find your next favorite piece inspired by the Tennessee landscape.

NOOGA Outdoor Typography

Native Wildflowers

Little Adventurers

Delicate linework of Tennessee's flora, like Passionflower and Echinacea, hand-printed on soft cotton.

Durable and soft baby bodysuits and kids' tees featuring playful trail-inspired graphics.

Bold designs capturing the spirit of Chattanooga's rock climbing, kayaking, and biking scenes.

By the Numbers

Authenticity You Can Feel

Chattanooga

Studio Location

100%

Original Linework

Sunday

Market Days

Find Your Next Adventure Gear

Browse our full collection online or visit us in person at the Chattanooga Market to experience the quality firsthand.